How do you define Digital Transformation?
According to 2016 research by PricewaterhouseCoopers (PwC), more than 3 in 10 business and IT executives said digital refers to all technology innovation-related activities. Furthermore, 29% of respondents said digital is synonymous with the work of IT, 14% believe digital is about customer-facing technology activities, and another 14% said digital refers to all investments the company makes to integrate technology across the business.
Most executives agree, however, that Digital Transformation is absolutely necessary in order to remain competitive. But many aren't clear on how to develop a substantive, long-term strategy to help their companies transition to the cognitive computing era.
Join the GeneXus USA Team for this special webinar LIVE from SAP SAPPHIRE 2017 conference in Orlando, Florida where we'll be outlining how organizations can develop an A-to-Z, cross-platform, Digital Transformation strategy that will ignite employees to embrace change and offer customers the experiences they've been wanting. We'll also be taking your questions in a Q&A. So register today to get a jump start on the future!